International student experience in Indonesia and public diplomacy consequences: Governance of Darmasiswa program

Aldila Maharani Sutjipto, J. M. Pinariya, Fiona Suwana
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Abstract

This study discussed Darmasiswa program as Indonesia’s public diplomacy effort in the educational fields conducted by the Republic Indonesia Ministry of Education, Culture, Research, and Technology (Kemendikbud RI). Despite its vast opportunities, Indonesia still has difficulties attracting international students compared to various neighboring countries. By analyzing the seven pillars of public diplomacy, supported by international communication and industry 4.0 concept, this study showed that Kemendikbud has considered the seven pillars in public diplomacy in conducting public diplomacy efforts. It is found that Darmasiswa is a state-directed effort designed to enhance favorable international relations through the student movement’s positive experience. The strategy is formed by uses various types of communication channels that support each other’s. The message is also processed by involving policy and rationality by prioritizing consistent, truthful, and credible as part of the main elements. Besides, they form strategies by maximizing cooperation with various parties. In Kemendikbud, the program undertakes audience research and actors from 1st and 2nd track diplomacy as part of its tactics. The program also found that public diplomacy in Darmasiswa program has acknowledged changes in the 4.0 era through new media usage. However, there are still many challenges encountered in the performance of the seven pillars.
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国际学生在印尼的经历和公共外交后果:达玛西瓦项目的治理
本研究讨论了Darmasiswa计划作为印度尼西亚共和国教育、文化、研究和技术部(Kemendikbud RI)在教育领域的公共外交努力。尽管印尼有巨大的机会,但与其他邻国相比,它在吸引国际学生方面仍然存在困难。通过分析公共外交的七大支柱,在国际传播和工业4.0理念的支持下,本研究表明,凯门迪克布在开展公共外交工作时考虑了公共外交的七大支柱。研究发现,Darmasiswa是一项由国家主导的努力,旨在通过学生运动的积极经验来加强有利的国际关系。该战略是通过使用相互支持的各种类型的沟通渠道形成的。信息的处理还涉及政策和理性,将一致、真实和可信作为主要要素的一部分。此外,他们通过最大限度地与各方合作来制定战略。在Kemendikbud,作为其策略的一部分,该节目对观众和第一和第二轨道外交的演员进行了研究。该项目还发现,Darmasiswa项目中的公共外交通过新媒体的使用承认了4.0时代的变化。然而,在执行七大支柱方面仍然面临许多挑战。
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CiteScore
2.70
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0.00%
发文量
242
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