Digital Innovation as the Key Factor in Changing Organizational Identity into a Digital Organizational Identity

Abstract

The purpose of this article is to explore the consequences of digitalization on organizational identity. The first stage of the research was a review of the literature dedicated to Organizational Identity (OI), which allowed us to identify key areas and features of classically understood OI. On this basis, we created the first part of the model, which is presented as OI. Then we conducted a systematic literature review of scientific articles connected with Digital Innovation (DI) in the Scopus database, which we identified as being of particular relevance to organizational studies. The results obtained in relation to the revealed research gap, which is the lack of a holistic approach to the change made in the concept of organizational identity brought about by digitalization, allowed us to develop a model of OI able to capture its transformation as Digital Organizational Identity (DOI).