{"title":"Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach","authors":"M. Msaddak, Jamel Ben-Nasr, L. Zaibet","doi":"10.1080/08974438.2020.1805387","DOIUrl":null,"url":null,"abstract":"Abstract This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1805387","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2020.1805387","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 6
Abstract
Abstract This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.
期刊介绍：
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
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