Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning

IF 2.8 Q2 OPERATIONS RESEARCH & MANAGEMENT SCIENCE Journal of Decision Systems Pub Date : 2022-10-12 DOI:10.1080/12460125.2022.2133370
Uttam Chakraborty, S. K. Biswal
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引用次数: 2

Abstract

ABSTRACT The proliferation of massive open online courses (MOOCs) has sped up the evolution of online education. People now have a habit of checking internet reviews before deciding on and enrolling in an MOOC. However, issues about the veracity of online reviews have grown in significance. The S-O-R framework was used to determine the factors that have an impact on the reliability of reviews of MOOCs. The current study uses dual process theory (DPT) as a theoretical framework for identifying the stimuli. This finding reveals that review consistency and overall rating are more important in influencing the adoption of MOOC than the various informational factors. The findings also highlight that informal online communication (online reviews) is crucial to the adoption of e-learning.
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来源期刊
Journal of Decision Systems
Journal of Decision Systems OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
6.30
自引率
23.50%
发文量
55
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