A conceptual model for finding key factors for new product development evaluation

Rhys Williams, Pouya S. Moghadam, John Mulyata
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引用次数: 1

Abstract

This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and efficiency, to factors identified within the NPD process such as new product project definition, a firm’s resources, organisation-product fit, and commercial entity, that would lead to success with “Information acquired” being identified as the underlying key factor. This paper presents a summary of the results of correlation coefficients calculated between the factors identified and outcome measures, derived from the leading authors’ work. Further, analytic hierarchy process (AHP) was used to evaluate the results of the correlation coefficients of sub-factors, which were modified by considering the ranking of each author.
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寻找新产品开发评价关键因素的概念模型
本文开发了一个概念模型,用于寻找新产品开发(NPD)评估的关键因素。它建立在被引用和发表最多的作者关于创新管理的工作之上,但将注意力从广告方面和效率转移到NPD过程中确定的因素,如新产品项目定义、公司资源、组织产品适合性和商业实体,这将导致成功,“获得的信息”被确定为潜在的关键因素。本文总结了主要作者的工作中确定的因素与结果测量之间的相关系数计算结果。此外,还使用层次分析法(AHP)对子因素的相关系数结果进行了评估,并通过考虑每个作者的排名对其进行了修改。
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来源期刊
Journal of Innovation Management
Journal of Innovation Management Engineering-Engineering (miscellaneous)
CiteScore
3.50
自引率
0.00%
发文量
21
审稿时长
25 weeks
期刊最新文献
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