Desafios da comunicação pública e científica na promoção da saúde: estudo de caso do portal da UFPR

Abstract

Introduction: It reflects on the concepts of public communication and science communication  considering the identification of  issues intrinsic to the communication sectors of universities which are responsible for producing information about the pandemic of COVID-19 thinking of disseminating them widely and  contribute to the right to information. M ethod : It presents a case study based on the news with the highest number of views published on the UFPR portal since the beginning of the new coronavirus pandemic, with the aim of listing challenges to be overcome by public communication and scientific dissemination in health promotion. Results: It is based on the assumption that science has been a leading institution in the public debate regarding the fight against the Covid-19 pandemic. It analyzes a set of 16 contents disseminated through the UFPR portal that were among the most viewed from March to July 2020. Conclusion: In the dispute for narratives, it projects the communication of scientific institutions as an instance that should focus its actions on a social role: invest in health promotion and dissemination strategies and position itself as a mediator of the relationship between science and society