PENGARUH SERVICESCAPE TERHADAP KEPUASAN PENGGUNA JASA (Studi Kasus Pada Kantor Imigrasi Kelas I Malang)

Vivin Muarifah
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Abstract

This study aimed to investigated the impact of servicescape on services user satisfaction at malang’s immigration office class 1. The analytical method used is multiple regression analysis. This research was conducted by distributing questionaires to 100 respondents at malang’s immigration office class 1 by using accidental sampling technique. Dimensions of servicescape that used in this study are ambient condition, spatial layout and functionality, signs, symbols, and artifacts, and social. Results of the analysis shows that dimensions servicescape have influence on services user satisfaction either simultaneously or partially
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SERVICESCAPE对服务用户满意度的影响(马郎一年级移民局案例研究)
本研究旨在调查服务景观对马朗移民局一级服务用户满意度的影响。使用的分析方法是多元回归分析。这项研究是通过使用意外抽样技术向马朗移民局一班的100名受访者分发问卷进行的。本研究中使用的服务景观维度包括环境条件、空间布局和功能、标志、符号和人工制品以及社会。分析结果表明,维度服务景观对服务用户满意度既有影响,也有部分影响
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