Examining an Architecture of Image: OMA’s CCTV Headquarters

IF 1.1 0 ARCHITECTURE Architecture and Culture Pub Date : 2021-06-25 DOI:10.1080/20507828.2021.1927601

S. Rodeš

引用次数: 2

Abstract

Abstract The article examines the increasing complexity of the relationship between contemporary architecture and media image by focusing on Office for Metropolitan Architecture (OMA)’s Chinese Central Television Headquarters (CCTV) in Beijing in China, completed in 2012. Here, the CCTV is positioned within a global capitalist system, designed by a brand-architect. It is also deemed an example of productive image-architecture relationships, productive of theoretical discourses, architecture and the construction of architect’s brand identity and fame. Considering that architectural historian Aaron Betsky regarded Rem Koolhaas as architect able to produce “a convincing architecture of image” (Patteeuw 2003, 39), this article argues that the very nature of what a convincing architecture of image is is under threat, and contends that at the mercy of media, architecture can be devalued through objectification through media consumption. This article thereby aims to expand the understanding of the productive relationships between architecture and media images.

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审视影像的建筑:OMA CCTV总部

摘要本文以2012年建成的大都会建筑办公室（OMA）中国中央电视台总部（CCTV）为中心，探讨了当代建筑与媒体形象之间日益复杂的关系。在这里，CCTV被定位在全球资本主义体系中，由一位品牌建筑师设计。它也被认为是一个富有成效的意象-建筑关系的例子，是理论话语、建筑以及建筑师品牌身份和声誉建构的产物。考虑到建筑历史学家亚伦·贝茨基（Aaron Betsky）认为雷姆·库哈斯（Rem Koolhaas）是一位能够创造“令人信服的图像建筑”的建筑师（Patteeuw 2003，39），本文认为，令人信服的形象建筑的本质正受到威胁，并认为，在媒体的支配下，建筑可以通过媒体消费的客观化而贬值。因此，本文旨在扩大对建筑和媒体形象之间的生产关系的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Architecture and Culture ARCHITECTURE-

CiteScore

0.80

自引率

0.00%

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期刊介绍： Architecture and Culture, the international award winning, peer-reviewed journal of the Architectural Humanities Research Association, investigates the relationship between architecture and the culture that shapes and is shaped by it. Whether culture is understood extensively, as shared experience of everyday life, or in terms of the rules and habits of different disciplinary practices, Architecture and Culture asks how architecture participates in and engages with it – and how both culture and architecture might be reciprocally transformed. Architecture and Culture publishes exploratory research that is purposively imaginative, rigorously speculative, visually and verbally stimulating. From architects, artists and urban designers, film-makers, animators and poets, from historians of culture and architecture, from geographers, anthropologists and other social scientists, from thinkers and writers of all kinds, established and new, it solicits essays, critical reviews, interviews, fictional narratives in both images and words, art and building projects, and design hypotheses. Architecture and Culture aims to promote a conversation between all those who are curious about what architecture might be and what it can do.