The Structure and Behavior of Cayenne Pepper Market

Ardhiles Oktama Timoranda Yusmadi Putra, D. Kurniati, Anita Suharyani
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Abstract

The sale of cayenne pepper from farmers/producers to consumers required a marketing process. The long chain of cayenne pepper marketing and market structure leading to an unfair competition and price determination were dominated by the collectors. The research objective was to determine the marketing channels, market structure and market behavior of cayenne pepper in Sekadau Regency. The determination of the sample in this research was using a non-probability sampling method by using the Slovin formula. Data were analyzed using the Herfindahl Index (IH) and Minimum Economies of Scale (MES). The results showed that the cayenne pepper marketing channels that available in Sekadau Regency were 2 marketing channels. In general, the market structure of cayenne pepper lead to an oligopoly market, market behavior showed that the highest profit and income ratio was obtained by wholesalers. The price determination process was influenced by the large traders, the existence of price discrimination practices at each level of the marketing channel, and the establishment of binding cooperation between collectors and farmers. Farmers were advised to form institutions to strengthen their bargaining position in dealing with collector traders as price determinants and not always being price takers, as happened in the marketing channel 1. Local governments were expected to create an Agribusiness Sub Terminal (STA) which can help to open the market access.
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辣椒市场的结构与行为
从农民/生产者向消费者销售辣椒需要一个营销过程。长链的辣椒营销和市场结构导致不公平竞争和价格决定是由收藏家主导的。研究目的是确定塞卡多县辣椒的营销渠道、市场结构和市场行为。本研究样本的确定采用非概率抽样方法,采用斯洛文公式。采用Herfindahl指数(IH)和最小规模经济(MES)对数据进行分析。结果表明,塞卡多县辣椒的营销渠道主要有2种。总体而言,辣椒市场结构导致市场寡头垄断,市场行为表现为批发商获得最高的利润收入比。价格确定过程受到大型贸易商、各级营销渠道存在的价格歧视做法以及采集者和农民之间建立约束性合作的影响。建议农民成立机构,以加强他们在与作为价格决定因素的收集商打交道时的议价地位,而不是像在销售渠道1中那样总是作为价格接受者。预计地方政府将建立一个农业综合企业分终端(STA),以帮助开放市场准入。
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审稿时长
5 weeks
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