Rebeca Suárez-Álvarez, A. García-Jiménez, Manuel Montes-Vozmediano
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引用次数: 3
Abstract
This study examines whether gender is a key factor when producing and uploading audio-visual content to this social network. The research has been carried out using content analysis methodology applied to a sample of 300 videos uploaded to YouTube by adolescents aged 11-17 years, which were collected and analysed during the state of emergency in Spain (13 March – 21 June of 2020) as a result of the COVID-19 pandemic. Contents uploaded by these YouTubers are amusing, and their topics differ significantly depending on the author’s gender. Boys focus mainly on playing games, while the range of topics among girls is more diverse. There are no significant differences in the way both genders approach the topic of COVID-19. Channels oriented toward girls are protected from comments their followers might make about them, whereas boys are more exposed to members of the public who view their audio-visual productions.
期刊介绍：
Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.
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