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Participative Art Marketing Communication and Creativity of User-generated Content 参与式艺术营销传播与用户生成内容的创意
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).7
Katarína Fichnová, Lucia Spálová
This paper deals with participatory communication in the field of the promotion of cultural institutions. Creativity is an important factor in the success and effectiveness of marketing communication. This phenomenon has not yet been explored in relation to the creativity of user-generated content. This research addresses the question of whether creativity is a significant factor in the success of UGC (user generated content). Analysis of the outputs generated by the recipients of the communication issued by the Getty Museum in Los Angeles – and their interpretation of the works of art available to the museum. We used a modified method of evaluating creativity developed by Smith et. al. (2007). We used correlation analysis to analyze our data. The findings show that creativity is an important factor in the design of the communication strategy rather than in the success of specific UGC products.
本文讨论了文化机构推广领域的参与式传播。创意是营销传播成功和有效的重要因素。这一现象尚未与用户生成内容的创造性有关。这项研究解决了创造力是否是UGC(用户生成内容)成功的重要因素的问题。分析由洛杉矶盖蒂博物馆发出的信息的接收者所产生的输出-以及他们对博物馆提供的艺术作品的解释。我们使用了Smith等人(2007)开发的一种改进的评估创造力的方法。我们使用相关分析来分析我们的数据。研究结果表明,创造力是传播策略设计的重要因素,而不是特定UGC产品的成功因素。
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引用次数: 0
Slovenský mediálny priemysel (Slovak Media Industry) 斯洛伐克媒体业
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).11
Magdalena Ungerova
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引用次数: 0
Mediatisation, Digitisation and Datafication 媒体化、数码化及数据化
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).1
Göran Bolin
This article discusses the relations between mediatisation and datafication, and how the process of datafication has integrated several diverse value forms in complex interrelations. In a first section is outlined the rise of datafication in the wake of the technological development of digitalisation in combination with new business models of the media and communications industries, leading to a tighter integration between these and other sectors of society. Secondly, is accounted for how this development paves way for certain specific value forms that result from this integrative process, and how the interrelation between value forms introduces a shift in the valuation processes of late modern data capitalism, where the social takes a prominent position. In the final section is discussed the relation between datafication and mediatisation, arguing that although datafication introduces a new phase in the mediatisation process, datafication also extends beyond mediatisation.
本文探讨了媒介化与数据化的关系,以及数据化的过程如何在复杂的相互关系中整合了多种多样的价值形态。第一部分概述了数字化技术发展与媒体和通信行业的新商业模式相结合后,数据化的兴起,导致这些行业与社会其他部门之间的紧密融合。其次,解释了这种发展如何为这种整合过程中产生的某些特定价值形式铺平道路,以及价值形式之间的相互关系如何在现代数据资本主义的估值过程中引入转变,其中社会占据突出地位。最后一节讨论了数据化和媒体化之间的关系,认为尽管数据化在媒体化过程中引入了一个新阶段,但数据化也延伸到了媒体化之外。
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引用次数: 0
What Does Google Opinion Rewards Require and Get from Users? 什么是谷歌意见奖励需要和从用户获得?
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).5
Hasan Cem Çelik, Ömür Talay
This article focuses on the mobile app called “Google Opinion Rewards” (GOR), which is used as a data collection tool in market research and academic research. Developed by Google Surveys, GOR deals with voluntary participation of app users in data sharing in return for rewards. In-depth interviews were conducted with 12 participants from the USA, the UK and Turkey to gain comprehensive knowledge about the app ecosystem. The aim of the interviews was to understand the motivations of GOR users for using the app, and explore the counter-surveillance strategies users have developed to avoid surveillance. The findings indicate that most GOR users share their information recklessly even if they have security concerns and that users who are actively involved in surveillance, knowingly or unknowingly, and who want to maximise their income develop masking strategies against surveillance.
本文关注的是一款名为“谷歌意见奖励”(GOR)的手机应用程序,它是一款用于市场调查和学术研究的数据收集工具。GOR由b谷歌Surveys开发,应用程序用户自愿参与数据共享以获得奖励。我们对来自美国、英国和土耳其的12名参与者进行了深入采访,以全面了解应用生态系统。访谈的目的是了解GOR用户使用该应用程序的动机,并探索用户为避免监视而制定的反监视策略。研究结果表明,大多数GOR用户不计后果地分享他们的信息,即使他们有安全方面的担忧,那些有意或无意地积极参与监控的用户,以及那些想要最大化收入的用户,都制定了针对监控的掩盖策略。
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引用次数: 0
Media Impact in the Election Campaign under the COVID-19 Pandemic COVID-19大流行下媒体对竞选活动的影响
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).4
Arben Fetoshi
This article explores the extent to which new and traditional media shaped the election campaign during the pandemic in Kosovo. Drawing on media monitoring and surveying, we find that media do not have a determining role during the election campaign, regardless of the quality and frequency of their use by political parties and candidates. Under the conditions of an ever-greater use of social media, we find that voting preferences and affinity towards specific political parties and candidates is a long-term process that cannot be changed by the quality of the election campaign. On the other hand, regardless of the use of social media, their potential impact turns out to be conditioned by the usage duration and the ability of political entities to interact with the audience.
本文探讨新媒体和传统媒体在科索沃疫情期间对选举活动的影响程度。通过媒体监测和调查,我们发现,无论政党和候选人使用媒体的质量和频率如何,媒体在竞选活动中都没有决定性作用。在越来越多地使用社交媒体的情况下,我们发现对特定政党和候选人的投票偏好和亲和力是一个长期的过程,不能被竞选活动的质量所改变。另一方面,无论使用何种社交媒体,其潜在影响都受到使用时间长短和政治实体与受众互动能力的制约。
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引用次数: 0
Patrick Ferrucci & Scott A. Eldridge (eds.) (2022). The Institutions Changing Journalism: Barbarians Inside the Gate 帕特里克·费鲁奇&;Scott A. Eldridge(编)(2022)。改变新闻业的制度:大门内的野蛮人
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).12
Aleksandra Seklecka
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引用次数: 1
Bernhard Poerksen (2022). Digital Fever. Taming the Big Business of Disinformation. Bernhard Poerksen(2022)。数码热。驯服虚假信息的大生意。
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).10
Denis Halagiera
The review of the book entitled Digital Fever. Taming the Big Business of Disinformation by Bernhard Poerksen.
这本名为《数字热》的书的书评。《驯服虚假信息的大生意》伯恩哈德·波尔克森著。
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引用次数: 0
Susceptibility of the Estonian Russian-speaking Audience to the Spread of Fake News and Information Disorder in the News Media 爱沙尼亚俄语受众对新闻媒体中假新闻传播和信息混乱的敏感性
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).2
Mihhail Kremez
The multiplicity of infospheres in a country, especially in the countries with a significant proportion of minorities, creates polarization and distrust towards state institutions. This article addresses the problem by exploring the Estonian Russian-speaking minority’s attitudes towards news media content regarding fake news and information disorder. The semi-structured interviews were conducted with Russian native speakers living in Estonia (N=29), using stimulus materials to induce reactions related to elements of trust in the materials. The results show that interviewers have diverse media preferences, a critical eye for the news, more trust Estonian Russian-language media, and are rather able to recognize fake news and information disorder. The study challenges the widespread understanding that the Estonian Russian-speaking minority lives in an isolated infosphere of Russia. I argue that more attention should be drawn to the information quality in the news aimed at this audience.
一个国家信息领域的多样性,特别是在少数民族占很大比例的国家,会造成两极分化和对国家机构的不信任。本文通过探讨爱沙尼亚俄语少数民族对有关假新闻和信息混乱的新闻媒体内容的态度来解决这个问题。采用半结构化访谈对居住在爱沙尼亚的俄语母语人士(N=29)进行访谈,使用刺激材料诱导与材料中的信任要素相关的反应。结果表明,采访者媒体偏好多样化,对新闻持批判态度,更信任爱沙尼亚俄语媒体,对假新闻和信息混乱的识别能力较强。这项研究挑战了人们的普遍理解,即爱沙尼亚俄语少数民族生活在俄罗斯一个孤立的信息圈。我认为,应该更多地关注针对这一受众的新闻的信息质量。
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引用次数: 0
Limitations of Fact-checking on Debunking Covid-19 Misinformation on Facebook: Case of Faktograf.hr 事实核查在Facebook上揭穿Covid-19错误信息的局限性:以faktografh .hr为例
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).3
Mato Brautovic, Romana John
This study explores the role of fact-checking organisations in debunking the disinformation about COVID-19, based on the case of the Croatian fact-checking organisation Faktograf.hr. By using computational methods and content analysis, we analysed 212 debunked fact-checks relating to Covid-19 (N=212) published between July 1, 2020, and the March 31, 2021. The sample was used to compare the debunked and disinformation versions of the same story, regarding their impact on users in the form of engagement (likes, comments, shares) as measure of efficiency of fact-checking. The main findings show that the practice of publishing fact-checks on websites and using social media to promote debunked content is insufficient.
本研究以克罗地亚事实核查组织faktografh .hr为例,探讨了事实核查组织在揭穿关于COVID-19的虚假信息方面的作用。通过计算方法和内容分析,我们分析了2020年7月1日至2021年3月31日期间发表的212篇与Covid-19相关的事实核查(N=212)。该样本用于比较同一故事的揭穿版本和虚假版本,将它们以参与形式(喜欢、评论、分享)对用户的影响作为事实核查效率的衡量标准。主要调查结果表明,在网站上发布事实核查和利用社交媒体宣传被揭穿内容的做法是不够的。
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引用次数: 0
Susanne Fengler, Tobias Eberwein, Matthias Karmasin (eds) (2022). The Global Handbook of Media Accountability Susanne Fengler, Tobias Eberwein, Matthias Karmasin(编)(2022)。全球媒体问责手册
Q4 COMMUNICATION Pub Date : 2023-10-17 DOI: 10.51480/1899-5101.16.1(33).9
Dagmara Sidyk-Furman
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引用次数: 0
期刊
Central European Journal of Communication
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