Does classical versus pop music influence coffee purchase likelihood?

IF 1.6 3区 心理学 0 MUSIC Psychology of Music Pub Date : 2023-03-23 DOI:10.1177/03057356231153071
Ori Grossman, Matti Rachamim
{"title":"Does classical versus pop music influence coffee purchase likelihood?","authors":"Ori Grossman, Matti Rachamim","doi":"10.1177/03057356231153071","DOIUrl":null,"url":null,"abstract":"Coffee is a tremendously popular beverage throughout the world. According to recent studies, consumption of this caffeinated drink is influenced, inter alia, by variables related to store atmosphere, including background music. Findings in this regard, however, have been rather limited and ambiguous, and raise the question of whether music style, specifically classical versus pop, influences coffee purchase likelihood. In four studies, the authors sought to address this question, finding a positive correlation between music arousal level and coffee purchase likelihood, regardless of music style (classical or pop). In other words, an increase in music arousal level appears to enhance coffee purchase likelihood. The results, thereby, support the music congruity hypothesis. The article concludes with a discussion of research and managerial implications as well as directions for future research.","PeriodicalId":47977,"journal":{"name":"Psychology of Music","volume":" ","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2023-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology of Music","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/03057356231153071","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"MUSIC","Score":null,"Total":0}
引用次数: 0

Abstract

Coffee is a tremendously popular beverage throughout the world. According to recent studies, consumption of this caffeinated drink is influenced, inter alia, by variables related to store atmosphere, including background music. Findings in this regard, however, have been rather limited and ambiguous, and raise the question of whether music style, specifically classical versus pop, influences coffee purchase likelihood. In four studies, the authors sought to address this question, finding a positive correlation between music arousal level and coffee purchase likelihood, regardless of music style (classical or pop). In other words, an increase in music arousal level appears to enhance coffee purchase likelihood. The results, thereby, support the music congruity hypothesis. The article concludes with a discussion of research and managerial implications as well as directions for future research.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
古典音乐和流行音乐会影响购买咖啡的可能性吗?
咖啡在全世界都是非常受欢迎的饮料。根据最近的研究,这种含咖啡因饮料的消费受到与商店氛围相关的变量的影响,包括背景音乐。然而,这方面的研究结果相当有限和模糊,并提出了一个问题,即音乐风格,特别是古典音乐与流行音乐,是否会影响购买咖啡的可能性。在四项研究中,作者试图解决这个问题,发现无论音乐风格(古典或流行)如何,音乐唤醒水平与购买咖啡的可能性之间都存在正相关。换句话说,音乐唤醒水平的提高似乎会提高购买咖啡的可能性。结果支持了音乐一致性假说。文章最后讨论了研究和管理的含义以及未来研究的方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
4.00
自引率
17.60%
发文量
88
期刊介绍: Psychology of Music and SEMPRE provide an international forum for researchers working in the fields of psychology of music and music education, to encourage the exchange of ideas and to disseminate research findings. Psychology of Music publishes peer-reviewed papers directed at increasing the scientific understanding of any psychological aspect of music. These include studies on listening, performing, creating, memorising, analysing, describing, learning, and teaching, as well as applied social, developmental, attitudinal and therapeutic studies. Special emphasis is placed on studies carried out in naturalistic settings, especially those which address the interface between music psychology and music education.
期刊最新文献
The use of music in the daily care of an infant: Exploring a mother’s experience during the COVID-19 pandemic Positive musical performance feedback facilitates general self-efficacy and choice of solo performance Examining how brief mindfulness training influences communication within the brain of musicians with music performance anxiety: A resting state fMRI study RETRACTION NOTICE: Effect of Internet-mediated music therapy intervention on reduction in generalized anxiety disorder symptoms among displaced Nigerians of the Russia–Ukraine war Episode model: The functional approach to emotional experiences of music
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1