Women Voters and the Utility of Campaigning as “Women of Color”

IF 1.6 3区社会学 Q2 POLITICAL SCIENCE Journal of Women Politics & Policy Pub Date : 2021-12-01 DOI:10.1080/1554477X.2022.2007467

Stacey A. Greene, Yalidy Matos, Kira Sanbonmatsu

引用次数: 2

Abstract

ABSTRACT Women candidates from underrepresented racial and ethnic groups must cast a wide net when attracting voter support to win elections. One aspect of their candidate profile is the ability to campaign explicitly as a “woman of color.” Despite increased media usage of the term women of color, few academic studies focus on whether and how this term resonates with voters. We analyze original survey data collected in 2020 to probe voter reaction to the women of color identity among self-identified Black women, Latinas, and white women. We evaluate whether women are aware of the term and analyze the importance they place on the election of women of color candidates. Finally, to understand the effectiveness in actual electoral contests, we conduct an experiment to determine if women’s evaluations of Kamala Harris are affected by a woman of color candidate frame.

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女性选民与“有色人种女性”竞选的效用

来自未被充分代表的种族和民族的女性候选人在吸引选民支持以赢得选举时必须广泛撒网。她们候选人形象的一个方面是能够明确地以“有色人种女性”的身份参加竞选。尽管媒体越来越多地使用“有色人种女性”一词，但很少有学术研究关注这个词是否以及如何引起选民的共鸣。我们分析了2020年收集的原始调查数据，以探讨自认为是黑人女性、拉丁裔女性和白人女性的选民对有色人种女性身份的反应。我们评估了女性是否知道这个词，并分析了她们对有色人种女性候选人选举的重要性。最后，为了了解实际选举中的有效性，我们进行了一个实验，以确定女性对卡玛拉·哈里斯的评价是否受到有色人种女性候选人框架的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Women Politics & Policy Multiple-

CiteScore

1.80

自引率

9.10%

发文量

期刊介绍： The Journal of Women, Politics & Policy explores women and their roles in the political process as well as key policy issues that impact women''s lives. Articles cover a range of tops about political processes from voters to leaders in interest groups and political parties, and office holders in the legislative, executive, and judicial branches of government (including the increasingly relevant international bodies such as the European Union and World Trade Organization). They also examine the impact of public policies on women''s lives in areas such as tax and budget issues, poverty reduction and income security, education and employment, care giving, and health and human rights — including violence, safety, and reproductive rights — among many others. This multidisciplinary, international journal presents the work of social scientists — including political scientists, sociologists, economists, and public policy specialists — who study the world through a gendered lens and uncover how gender functions in the political and policy arenas. Throughout, the journal places a special emphasis on the intersection of gender, race/ethnicity, class, and other dimensions of women''s experiences.