{"title":"Israel’s Strategic and Tactical Use of the 2017 Maccabiah Games for Nation Branding and Public Diplomacy","authors":"Yoav Dubinsky, L. Dzikus","doi":"10.18666/JASM-2019-V11-I1-9170","DOIUrl":null,"url":null,"abstract":"The Maccabiah Games, also known as “The Jewish Olympics,” are a quadrennial international multisport event that takes place in Israel and is deeply rooted in the Zionist movement. The purpose of this study is to analyze strategies and tactics Israel used in the 2017 Maccabiah Games for nation branding and public diplomacy. Based on ethnographic field research during the Maccabiah Games in July 2017, the authors identified nine different tactics used by the Maccabiah organizations that correlate the strategic goals of the State of Israel. Results have theoretical and practical implications of how countries can use sports events for nation branding and public diplomacy. Subscribe to JASM","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2019-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Sport Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18666/JASM-2019-V11-I1-9170","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 4
Abstract
The Maccabiah Games, also known as “The Jewish Olympics,” are a quadrennial international multisport event that takes place in Israel and is deeply rooted in the Zionist movement. The purpose of this study is to analyze strategies and tactics Israel used in the 2017 Maccabiah Games for nation branding and public diplomacy. Based on ethnographic field research during the Maccabiah Games in July 2017, the authors identified nine different tactics used by the Maccabiah organizations that correlate the strategic goals of the State of Israel. Results have theoretical and practical implications of how countries can use sports events for nation branding and public diplomacy. Subscribe to JASM
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
