This study examined spectators' awareness of safety and security policies, procedures, and measures at events they attended in the US and their support of safety and security measures, including COVID-19-spe-cific policies, as they returned to live events in the spring and summer of 2021. Understanding spectators' sense of safety and their support of safety and security measures and related technologies while attending events can help venue and event directors plan accordingly to ensure the optimal spectator experience.
{"title":"Spectator Awareness and Support of Safety and Security Practices and Technologies during COVID-19","authors":"Stacey A. Hall, Joslyn Zale, Ryan Kavanaugh","doi":"10.7290/jasm155526","DOIUrl":"https://doi.org/10.7290/jasm155526","url":null,"abstract":"This study examined spectators' awareness of safety and security policies, procedures, and measures at events they attended in the US and their support of safety and security measures, including COVID-19-spe-cific policies, as they returned to live events in the spring and summer of 2021. Understanding spectators' sense of safety and their support of safety and security measures and related technologies while attending events can help venue and event directors plan accordingly to ensure the optimal spectator experience.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134981172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.7290/jasm-2023-v15-i2-1963
Tomo Tokuyama, Chris Greenwell, Junko Deguchi, Masashi Shinjo
The purpose of the current study is to examine differences in the relationships between specific aspects of the service encounter and customer satisfaction attributable to consumers’ viewing situation and frequency of attendance. Questionnaires were distributed to spectators attending a major women’s golf tournament in Japan, and study participants were asked to rate various service elements and their level of attendance satisfaction. Respondents were grouped by viewing situations (one location, following a specific pairing, or moving the course randomly) and past attendance frequency (new spectators, light spectators, or frequent spectators). Shuttle bus service predicted satisfaction regardless of segment. Merchandise predicted satisfaction for consumers staying in one spot, informational signage predicted satisfaction for followers, and tournament staff predicted satisfaction for movers. Informational signage was correlated with satisfaction for both light and frequent attendees, and tournament staff predicted satisfaction for frequent attendees. Tournament organizers can adjust service strategies to maximize satisfaction for different spectator segments.
{"title":"Perceived Service Quality and Overall Satisfaction: From a Segmentation Perspective Unique to Golf Spectators","authors":"Tomo Tokuyama, Chris Greenwell, Junko Deguchi, Masashi Shinjo","doi":"10.7290/jasm-2023-v15-i2-1963","DOIUrl":"https://doi.org/10.7290/jasm-2023-v15-i2-1963","url":null,"abstract":"The purpose of the current study is to examine differences in the relationships between specific aspects of the service encounter and customer satisfaction attributable to consumers’ viewing situation and frequency of attendance. Questionnaires were distributed to spectators attending a major women’s golf tournament in Japan, and study participants were asked to rate various service elements and their level of attendance satisfaction. Respondents were grouped by viewing situations (one location, following a specific pairing, or moving the course randomly) and past attendance frequency (new spectators, light spectators, or frequent spectators). Shuttle bus service predicted satisfaction regardless of segment. Merchandise predicted satisfaction for consumers staying in one spot, informational signage predicted satisfaction for followers, and tournament staff predicted satisfaction for movers. Informational signage was correlated with satisfaction for both light and frequent attendees, and tournament staff predicted satisfaction for frequent attendees. Tournament organizers can adjust service strategies to maximize satisfaction for different spectator segments.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135211949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Industry Interactions and Their Influence on Dreams, Goals, Work Interests, and Vocational Attitude of Sport Industry Job Seekers","authors":"Jiayao C Qi, Samuel Y Todd","doi":"10.7290/jasm153900","DOIUrl":"https://doi.org/10.7290/jasm153900","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134979845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.7290/jasm-2023-v15-i2-5584
Glynn M McGehee, Beth A. Cianfrone, Jackson Sears
{"title":"Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League","authors":"Glynn M McGehee, Beth A. Cianfrone, Jackson Sears","doi":"10.7290/jasm-2023-v15-i2-5584","DOIUrl":"https://doi.org/10.7290/jasm-2023-v15-i2-5584","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134981315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ACE! How the Waste Management Phoenix Open Rose from the Ash Heap to become a Sponsorship Exemplar","authors":"Lee P McGinnis, Keevan Statz","doi":"10.7290/jasm158156","DOIUrl":"https://doi.org/10.7290/jasm158156","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134979852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Forging Ahead: Highlights from the 2023 ASMA Conference","authors":"Marshall Magnusen","doi":"10.7290/jasm159233","DOIUrl":"https://doi.org/10.7290/jasm159233","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134981131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Applied Sport Management Association’s Distinguished Service & Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management, the peer-reviewed journal and official publication of ASMA.
应用体育管理协会的杰出服务和导师奖于2022年启动，作为2009年至2020年颁发的ASMA学者终身成就奖的重新命名和重新利用。该服务和指导奖旨在表彰为ASMA提供持续，模范服务的ASMA成员，以实用的方式将体育管理研究与从业者联系起来，并在ASMA内部展示对学生和指导的奉献精神。该奖项的获得者将在年度会议上向ASMA会员发表主题演讲。这篇演讲的内容发表在ASMA的同行评审期刊和官方出版物《Journal of Applied Sport Management》上。
{"title":"Building upon the Foundation: Mentoring and Service in the Applied Sport Management Association","authors":"Jeffrey C Petersen","doi":"10.7290/jasm159116","DOIUrl":"https://doi.org/10.7290/jasm159116","url":null,"abstract":"The Applied Sport Management Association’s Distinguished Service & Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management, the peer-reviewed journal and official publication of ASMA.","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135212173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.7290/jasm-2023-v15-i2-0266
Yohan Lee, Moonsup Hyun, Stephen Shapiro, Alan Morse
{"title":"Revisiting the Impact of Divisional Affiliation on Secondary Market Ticket Prices in the National Football League","authors":"Yohan Lee, Moonsup Hyun, Stephen Shapiro, Alan Morse","doi":"10.7290/jasm-2023-v15-i2-0266","DOIUrl":"https://doi.org/10.7290/jasm-2023-v15-i2-0266","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.7290/jasm-2023-v15-i2-6852
Jessica R. Braunstein-Minkove, Ari Kim
{"title":"Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies","authors":"Jessica R. Braunstein-Minkove, Ari Kim","doi":"10.7290/jasm-2023-v15-i2-6852","DOIUrl":"https://doi.org/10.7290/jasm-2023-v15-i2-6852","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"281 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134980026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Analysis of Perceptions of the Relationship Between the Athletic Director and Athletics’ Direct Reports in NCAA Division II","authors":"Kelly P Elliott, Beth Johansen, Amanda M Siegrist","doi":"10.7290/jasm157312","DOIUrl":"https://doi.org/10.7290/jasm157312","url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134981279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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