Envisioning PR research without taking organizations as collective actors for granted: A rejoinder and extension to Hou

IF 2.7 Q1 COMMUNICATION Public Relations Inquiry Pub Date : 2021-01-01 DOI:10.1177/2046147X20987337

Alexander Buhmann, Dennis Schoeneborn

引用次数: 5

Abstract

In a recent article in Public Relations Inquiry, Jenny Hou has fittingly argued for a stronger focus on agency and actorhood in PR research. We point to two crucial aspects in which we think her arguments need to be extended, namely: (a) embracing the constitutive role of communication for organizational actorhood and agency, and (b) rethinking the role of PR in the constitution of organizational actors. We argue that such extension would allow for an important and radical twist in perspective that highlights a widely neglected question in PR research: What if the collective actorhood status of organizations is not treated as a given but rather arises from communicative attributions of such actorhood status to social entities? Finally, we develop key implications from this shift in perspective for PR scholarship, education, and practice.

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设想不把组织视为理所当然的集体行动者的公关研究:对侯的回应和延伸

在最近发表在《公共关系调查》上的一篇文章中，侯（Jenny Hou）恰如其分地主张在公关研究中更加关注代理和演员身份。我们指出了两个关键方面，我们认为她的论点需要扩展，即：（a）接受沟通对组织行动者和代理的构成作用，以及（b）重新思考公关在组织行动者构成中的作用。我们认为，这种扩展将允许视角发生重要而彻底的转变，这突出了公关研究中一个被广泛忽视的问题：如果组织的集体行动者地位不被视为一个既定的问题，而是由这种行动者地位对社会实体的沟通归因引起的，会怎么样？最后，我们从这一视角的转变中得出了对公关学术、教育和实践的关键启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.