N. Watanabe, B. Soebbing, Tarlan Chahardovali, Yinle Huang
{"title":"The Emergence of Mixed Martial-Arts and the Future of Boxing: An Analysis of Consumer Interest and Compensation","authors":"N. Watanabe, B. Soebbing, Tarlan Chahardovali, Yinle Huang","doi":"10.1177/15270025231156058","DOIUrl":null,"url":null,"abstract":"Despite its long-standing history as the most popular and mainstream combat sport, boxing has been confronted with increased competition from mixed martial arts (MMA) in recent decades. The dominant organization in the MMA market, the Ultimate Fighting Championship (UFC), has grown to become a multibillion dollar organization. In this article, we directly compare consumer interest and fighter compensation between boxing and the UFC to consider the economic potential for these combat sports into the future. Overall, our conclusions indicate that boxing has continued to be more lucrative as a whole, with the key factor being the presence of superstar athletes.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1177/15270025231156058","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Despite its long-standing history as the most popular and mainstream combat sport, boxing has been confronted with increased competition from mixed martial arts (MMA) in recent decades. The dominant organization in the MMA market, the Ultimate Fighting Championship (UFC), has grown to become a multibillion dollar organization. In this article, we directly compare consumer interest and fighter compensation between boxing and the UFC to consider the economic potential for these combat sports into the future. Overall, our conclusions indicate that boxing has continued to be more lucrative as a whole, with the key factor being the presence of superstar athletes.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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