What is the Impact of Post-Season Bowl Participation on a Football Program's On-Field Success, Recruiting and Revenues?

IF 1.8 3区 经济学 Q2 ECONOMICS Journal of Sports Economics Pub Date : 2022-01-20 DOI:10.1177/15270025221074692
Stacey L. Brook
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引用次数: 1

Abstract

Previous research examines the impact college athletic success has on state appropriations, donations, student applications, and academic reputation, but not on the impact college athletic success has on an individual athletic program directly. Since nearly 70% of post-season bowl game Football Bowl Subdivision (FBS) participants incur bowl game financial losses, are there future benefits from post-season bowl game participation for the football program? The empirical results show prior post-season bowl participation has positive impacts on current recruiting and revenues, but not performance. Finally, 92% of programs cover their current bowl game financial losses from higher future variable revenues attributed to current bowl participation.
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赛季后的碗参与对足球项目的场上成功、招募和收入有什么影响?
先前的研究考察了大学体育成功对国家拨款、捐款、学生申请和学术声誉的影响,但没有考察大学体育成功直接对个人体育项目的影响。由于近70%的季后碗赛足球碗分区(FBS)参与者会遭受碗赛经济损失,因此,参加季后碗比赛对足球项目的未来有好处吗?实证结果表明,之前参加季后碗赛对目前的招聘和收入有积极影响,但对表现没有影响。最后,92%的项目弥补了当前碗赛的财务损失,因为当前碗赛参与带来了更高的未来可变收入。
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来源期刊
CiteScore
3.20
自引率
17.60%
发文量
36
期刊介绍: Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.
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