{"title":"Megastar concerts in tourism: a study using mobile phone data","authors":"Laura Altin, R. Ahas, Siiri Silm, Erki Saluveer","doi":"10.1080/15022250.2021.1936625","DOIUrl":null,"url":null,"abstract":"ABSTRACT Event tourism is a rapidly growing phenomenon. Increasing numbers of events are being attended by international travellers. In this paper, we use mobile positioning data (call detail records (CDR)) to focus on visits made to Estonia over the period 2006–2013. The aim is to compare the characteristics of visits to megastar concerts with visits to other events (entertainment events, festivals, and sporting events) and regular visits. The dataset consists of 853,013 visits by 497,038 visitors. The results show a correlation between the distance travelled by an individual and the likelihood of attending a megastar concert. Visitors to megastar concerts are more likely to come from neighbouring countries and to spend less time in a destination than visitors to other events or regular visitors. The geography of visits to megastar concerts differs from that of other types of visits; on average, visitors to megastar concerts travel less within Estonia than other groups of visitors. These results indicate that the hosting of this type of event helps to diversify the supply of tourism in Estonia. It is also clear that mobile positioning data are a valuable source in studies of event tourism.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":"22 1","pages":"161 - 180"},"PeriodicalIF":3.1000,"publicationDate":"2021-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15022250.2021.1936625","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scandinavian Journal of Hospitality and Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/15022250.2021.1936625","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 4
Abstract
ABSTRACT Event tourism is a rapidly growing phenomenon. Increasing numbers of events are being attended by international travellers. In this paper, we use mobile positioning data (call detail records (CDR)) to focus on visits made to Estonia over the period 2006–2013. The aim is to compare the characteristics of visits to megastar concerts with visits to other events (entertainment events, festivals, and sporting events) and regular visits. The dataset consists of 853,013 visits by 497,038 visitors. The results show a correlation between the distance travelled by an individual and the likelihood of attending a megastar concert. Visitors to megastar concerts are more likely to come from neighbouring countries and to spend less time in a destination than visitors to other events or regular visitors. The geography of visits to megastar concerts differs from that of other types of visits; on average, visitors to megastar concerts travel less within Estonia than other groups of visitors. These results indicate that the hosting of this type of event helps to diversify the supply of tourism in Estonia. It is also clear that mobile positioning data are a valuable source in studies of event tourism.
期刊介绍:
Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.