Taking Alternative Routes? Examining Mainstream and Alternative Media Consumption Based on Political Identity

Q1 Arts and Humanities Media Watch Pub Date : 2022-11-30 DOI:10.1177/09760911221136911
Joel Funk, C. P. Schultz, Kristen D. Landreville
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Abstract

News consumers today can access a wider variety of news sources than ever before, as trust in mainstream media is declining, particularly among conservatives, and distrust for people on opposite sides of the political aisle is also growing. Alternative news outlets maintain they are corrective to mainstream outlets, focusing on a particular political agenda, being more activist than their mainstream counterparts, and differentiating themselves from elite journalists. Through the lens of selective exposure, this study examined the extent to which consumers use mainstream news or selectively expose themselves to alternative news. It also explored how political ideology and trust related to alternative news use. Results showed that while partisans selectively exposed themselves to alternative sources that framed events in ways that confirmed their biases, the overwhelming majority of news consumers still turned to mainstream sources. However, conservatives are turning to mainstream sources less, and their use of conservative alternative news is driven partly by less trust in news and more interest in politics. Overall implications of this study contribute to understanding news consumer choices in that selective exposure occurs in the digital age.
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选择其他路线?基于政治认同的主流与另类媒体消费考察
如今,新闻消费者可以获得比以往任何时候都更广泛的新闻来源,因为对主流媒体的信任正在下降,尤其是在保守派中,对政治党派对立双方的不信任也在增加。另类新闻媒体坚持认为,他们是对主流媒体的纠正,专注于特定的政治议程,比主流媒体更积极,并将自己与精英记者区分开来。通过选择性曝光的视角,本研究考察了消费者使用主流新闻或选择性地将自己暴露在另类新闻中的程度。它还探讨了政治意识形态和信任与替代新闻使用的关系。结果显示,尽管党派人士有选择地将自己暴露在以证实其偏见的方式构建事件的替代来源中,但绝大多数新闻消费者仍然转向主流来源。然而,保守派越来越少地转向主流消息来源,他们使用保守派另类新闻的部分原因是对新闻的信任度降低,对政治的兴趣增加。这项研究的总体意义有助于理解数字时代选择性曝光的新闻消费者选择。
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来源期刊
Media Watch
Media Watch Arts and Humanities-Literature and Literary Theory
自引率
0.00%
发文量
19
期刊介绍: Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.
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