Impact of Strategic Flexibility on the Performance of Yemeni Universities

Abstract

This study aimed to measure the impact of strategic flexibility (competitive flexibility, resilience of resources) on the performance of Yemeni universities in these dimensions: profitability, market share, social responsibility, customer satisfaction and scientific research. It also aimed to identify any differences among the participants' responses regarding the performance of Yemeni universities attributed to two variables: type and name of university. To achieve the study objectives, the descriptive analytical method was used. The study population was the academic and administrative leaders in Yemeni universities from which a sample of 301 members were selected by the complete census method. To analyze the data, the SPSS was used to apply descriptive and inferential statistical methods. Study results revealed an interest in practicing strategic flexibility by the Yemeni universities under investigation. There was a disparity between the level of achieving the dimensions; the most achieved one was 'market share', whereas the least one was 'profitability'. There was also a disparity in the impact of strategic flexibility dimensions on the performance of universities, where the most influential one was 'competitive flexibility; and the least influential one was 'resilience of resources'. Further, there was convergence in the level of university performance in terms of their type, while there was a difference in the level of university performance according to their name. It was concluded that Yemeni universities should increase their practice of strategic flexibility because of its positive impact on achieving their performance. Keywords: strategic flexibility, performance, Yemeni universities.