Measuring the competition effects of price-matching guarantees

IF 1.3 4区 管理学 Q3 BUSINESS Qme-Quantitative Marketing and Economics Pub Date : 2021-11-03 DOI:10.1007/s11129-021-09242-1
Samir Mamadehussene
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衡量价格匹配保证的竞争效果
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来源期刊
CiteScore
2.30
自引率
10.50%
发文量
13
期刊介绍: Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ
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