Feminist activists discuss practices of monetisation: Digital feminist activism, neoliberalism and subjectivity

IF 1.9 2区 社会学 Q1 CULTURAL STUDIES European Journal of Cultural Studies Pub Date : 2023-08-05 DOI:10.1177/13675494231188224
C. Scharff
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Abstract

This article explores the politics of ‘freelance feminism’ by drawing on 30 qualitative in-depth interviews with digital feminist activists. By documenting and analysing the different ways in which digital feminist activism can be monetised, the article shows that the potential to generate income is frequently discussed by, and contemplated among, activists. As this article argues, the monetisation of digital feminist activism goes beyond the application of market principles to political protest movements. When activism is monetised, activists’ emotional investments and passion become mobilised and tied to income generation. At the same time, and through emphases on self-branding and ‘authenticity’, activists’ selves are formed and rearranged in line with neoliberal values of entrepreneurialism and market competition. This article therefore shows that the workings of neoliberalism in digital feminist activism play out on an economic level, and also on the levels of affect and subjectivity.
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女权主义活动家讨论货币化的实践:数字女权主义激进主义,新自由主义和主观性
本文通过对数字女权主义活动家的30次定性深入采访,探讨了“自由女权主义”的政治。通过记录和分析数字女权主义激进主义可以货币化的不同方式,这篇文章表明,活动家们经常讨论并考虑创收的潜力。正如本文所说,数字女权主义激进主义的货币化超越了市场原则在政治抗议运动中的应用。当激进主义被货币化时,激进主义者的情感投资和激情就会被动员起来,并与创收挂钩。同时,通过强调自我品牌和“真实性”,活动家的自我形成并重新排列,以符合企业家精神和市场竞争的新自由主义价值观。因此,本文表明,新自由主义在数字女权主义激进主义中的运作是在经济层面上进行的,也是在情感和主体性层面上进行。
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来源期刊
CiteScore
5.50
自引率
4.20%
发文量
69
期刊介绍: European Journal of Cultural Studies is a major international, peer-reviewed journal founded in Europe and edited from Finland, the Netherlands, the UK, the United States and New Zealand. The journal promotes a conception of cultural studies rooted in lived experience. It adopts a broad-ranging view of cultural studies, charting new questions and new research, and mapping the transformation of cultural studies in the years to come. The journal publishes well theorized empirically grounded work from a variety of locations and disciplinary backgrounds. It engages in critical discussions on power relations concerning gender, class, sexual preference, ethnicity and other macro or micro sites of political struggle.
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