{"title":"Roll up, roll up, read on! How to sell like Stephen King","authors":"Stephen Brown","doi":"10.1016/j.bushor.2023.06.004","DOIUrl":null,"url":null,"abstract":"<div><p>One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after <em>Carrie</em>, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 1","pages":"Pages 31-39"},"PeriodicalIF":5.8000,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0007681323000708/pdfft?md5=70d267208a21af63184e207cc8e6259f&pid=1-s2.0-S0007681323000708-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Horizons","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0007681323000708","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after Carrie, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.
期刊介绍：
Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.
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