The Psychological Benefits and Costs, and the Servicescape Components of Animal Cafés: A Study in Japan

Q3 Business, Management and Accounting Services Marketing Quarterly Pub Date : 2021-10-25 DOI:10.1080/15332969.2021.1995583
B. Nghiêm-Phú, Dạ-Hương Phạm-Lê
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Abstract

Abstract This study described the benefits and costs for customers who go to animal cafés, and to identify the environmental circumstances of animal cafés that contribute to these benefits and costs. By analyzing 400 customer reviews, this study found that in addition to the main perceived benefits (relaxation and healing), other benefits and costs are also observed, such as thrill, connectedness or togetherness, and distress. These benefits and costs are found in a distinct servicescape, where the animal-related attributes are apparent, together with other common sensory, functional, social, and atmospheric components. Theoretical and practical implications of the findings were then discussed.
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动物咖啡馆的心理效益和成本以及服务景观构成因素:在日本的研究
摘要本研究描述了去动物咖啡馆的顾客的收益和成本,并确定了动物咖啡馆带来这些收益和成本的环境因素。通过分析400条客户评论,这项研究发现,除了主要的感知好处(放松和治愈)外,还观察到其他好处和成本,如兴奋、联系或团结以及痛苦。这些好处和成本体现在一个独特的服务环境中,动物相关的属性以及其他常见的感官、功能、社会和大气成分都是显而易见的。然后讨论了这些发现的理论和实际意义。
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来源期刊
Services Marketing Quarterly
Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)
CiteScore
2.40
自引率
0.00%
发文量
6
期刊介绍: Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.
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