{"title":"Perceived Performance of Budget Hotels from Online Reviews: The Case of Macao","authors":"Xiao Qian (Eden) Li, S. Qi","doi":"10.1080/1528008X.2022.2077888","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"728 - 751"},"PeriodicalIF":2.6000,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Quality Assurance in Hospitality & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1528008X.2022.2077888","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.
期刊介绍：
The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
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