Case Article—Louisiana Branch Lines

Abstract

Louisiana Branch Lines is a struggling Southeast U.S. railroad in just four cities and 12 markets. Their marketing, operations, and finance performance is poor and their departments disjointed. In this customizable, nine-part case, instructors can choose to focus on basic problem structuring and descriptive and predictive statistics, optimization model building, simulation of solutions, or the integration of all of the above. It is based on a real-world case.