The non-substitutability of local news?Advertising and the decline of journalism's umbrella market model

IF 2 Q2 COMMUNICATION Nordicom Review Pub Date : 2021-01-01 DOI:10.2478/nor-2021-0001
Helle Sjøvaag, T. Owren
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引用次数: 1

Abstract

Abstract This article addresses the challenges facing local newspapers as the digital economy transitions to artificial intelligence (AI). We interview five CEOs of Scandinavian newspaper corporations, representing small, mid-sized, and large newspaper chains. The analysis focuses on three main factors emerging from the interviews – technological transformations, digital advertising markets, and corporate enrolment – and how they relate to business model disruption and the non-substitutability of local news. The analysis is set within the framework of the digital transformation, which, for the purpose of this study, we argue consists of two phases: getting online (until about 2014), and algorithmic adaptation (the introduction of programmatic advertising and audience metrics from about 2014). The analysis concludes that as non-substitutability is lost on the advertising side of the market, this challenges the umbrella model of newspaper publishing.
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地方新闻的不可替代性?广告与新闻业伞式市场模式的衰落
摘要本文论述了随着数字经济向人工智能(AI)转型,地方报纸面临的挑战。我们采访了五位斯堪的纳维亚报业公司的首席执行官,他们分别代表小型、中型和大型报业连锁店。该分析重点关注采访中出现的三个主要因素——技术转型、数字广告市场和企业注册——以及它们与商业模式颠覆和当地新闻的不可替代性之间的关系。该分析是在数字化转型的框架内进行的,为了本研究的目的,我们认为数字化转型包括两个阶段:上线(直到2014年左右)和算法调整(从2014年左右开始引入程序广告和受众指标)。分析得出的结论是,由于市场广告方面失去了不可替代性,这对报纸出版的伞形模式提出了挑战。
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来源期刊
Nordicom Review
Nordicom Review COMMUNICATION-
CiteScore
2.80
自引率
9.10%
发文量
10
审稿时长
52 weeks
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