{"title":"A Practical Price Optimization Approach for Omnichannel Retailing","authors":"P. Harsha, Shivaram Subramanian, M. Ettl","doi":"10.1287/IJOO.2019.0018","DOIUrl":null,"url":null,"abstract":"Consumers are increasingly navigating across sales channels to maximize the value of their purchase. The existing retail practices of pricing channels either independently or matching competitor pr...","PeriodicalId":73382,"journal":{"name":"INFORMS journal on optimization","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1287/IJOO.2019.0018","citationCount":"27","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INFORMS journal on optimization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/IJOO.2019.0018","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 27
Abstract
Consumers are increasingly navigating across sales channels to maximize the value of their purchase. The existing retail practices of pricing channels either independently or matching competitor pr...
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