{"title":"Political public relations within foreign affairs: Ireland’s public diplomacy campaign for a security council seat","authors":"Phillip C. Arceneaux","doi":"10.1177/2046147X211055194","DOIUrl":null,"url":null,"abstract":"This study investigates the storytelling discourse in Ireland’s public diplomacy campaign to win a seat on the UN Security Council. It dissects public relations materials to ascertain what system, identity, and issue narratives constructed the narrative component of Ireland’s UNSC campaign. Results of a strategic narrative analysis suggest Ireland built the campaign around themes of Empathy, Partnership, and Independence. System narratives featured Ireland as a revisionist actor seeking to rebalance the UN toward more equal and participatory representation. Identity narratives emphasized Ireland as a small island-state whose past of economic hardship and struggle for independence drives its desire to help those in need globally. Issues narratives highlighted Ireland’s commitment to global peacekeeping, fighting climate change, and promoting humanitarian aid through gender equality, food security, and refugee assistance. Findings elucidate the strategic storytelling role of public relations and public diplomacy communications within foreign affairs.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"427 - 459"},"PeriodicalIF":2.7000,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/2046147X211055194","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
This study investigates the storytelling discourse in Ireland’s public diplomacy campaign to win a seat on the UN Security Council. It dissects public relations materials to ascertain what system, identity, and issue narratives constructed the narrative component of Ireland’s UNSC campaign. Results of a strategic narrative analysis suggest Ireland built the campaign around themes of Empathy, Partnership, and Independence. System narratives featured Ireland as a revisionist actor seeking to rebalance the UN toward more equal and participatory representation. Identity narratives emphasized Ireland as a small island-state whose past of economic hardship and struggle for independence drives its desire to help those in need globally. Issues narratives highlighted Ireland’s commitment to global peacekeeping, fighting climate change, and promoting humanitarian aid through gender equality, food security, and refugee assistance. Findings elucidate the strategic storytelling role of public relations and public diplomacy communications within foreign affairs.
期刊介绍:
Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.