{"title":"Pandemic to \"Fandomic:\" The Revival of Fandom Publics in the Digital Space of Latin American K-Pop Fandom","authors":"Hyunsuk Jang","doi":"10.1353/seo.2022.0003","DOIUrl":null,"url":null,"abstract":"Abstract:The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of the Korean Wave, or Hallyu; participatory culture of fandom; and a new kind of public defined by emotion. I show how Hallyu fandom becomes a fandom public using digital media by exploring the voluntary practices of Chilean fans in the production of the 2018 KBS Music Bank World Tour in Chile. Chilean K-pop fans form a Latin American fandom community in a digital space where they act as a fandom public based on affective intimacy, thereby influencing wider society. This finding offers insights to determine the capabilities of Hallyu fandom as a public.","PeriodicalId":41678,"journal":{"name":"Seoul Journal of Korean Studies","volume":"35 1","pages":"29 - 50"},"PeriodicalIF":0.2000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Seoul Journal of Korean Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1353/seo.2022.0003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract:The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of the Korean Wave, or Hallyu; participatory culture of fandom; and a new kind of public defined by emotion. I show how Hallyu fandom becomes a fandom public using digital media by exploring the voluntary practices of Chilean fans in the production of the 2018 KBS Music Bank World Tour in Chile. Chilean K-pop fans form a Latin American fandom community in a digital space where they act as a fandom public based on affective intimacy, thereby influencing wider society. This finding offers insights to determine the capabilities of Hallyu fandom as a public.
期刊介绍：
Published twice a year under the auspices of the Kyujanggak Institute for Korean Studies at Seoul National University, the Seoul Journal of Korean Studies (SJKS) publishes original, state of the field research on Korea''s past and present. A peer-refereed journal, the Seoul Journal of Korean Studies is distributed to institutions and scholars both internationally and domestically. Work published by SJKS comprise in-depth research on established topics as well as new areas of concern, including transnational studies, that reconfigure scholarship devoted to Korean culture, history, literature, religion, and the arts. Unique features of this journal include the explicit aim of providing an English language forum to shape the field of Korean studies both in and outside of Korea. In addition to articles that represent state of the field research, the Seoul Journal of Korean Studies publishes an extensive "Book Notes" section that places particular emphasis on introducing the very best in Korean language scholarship to scholars around the world.
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