{"title":"Branded childhood: Infants as digital capital on Instagram","authors":"Ylva Ågren","doi":"10.1177/09075682221129367","DOIUrl":null,"url":null,"abstract":"The relationships between childhood, labour and value are changing in today’s digital culture. Drawing on a visual discourse analysis of 10 Scandinavian influencers’ Instagram accounts, this paper explores how the connections between the commercialisation and sacralisation of children appear in the digital age. The results show how infants function as digital capital for building relationships between consumers and products and how they are structured into a framework around consumption and used in narratives to strengthen the parents’ brand. The findings suggest an urgent need for a legal framework for child labour in social media.","PeriodicalId":47764,"journal":{"name":"Childhood-A Global Journal of Child Research","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Childhood-A Global Journal of Child Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/09075682221129367","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
The relationships between childhood, labour and value are changing in today’s digital culture. Drawing on a visual discourse analysis of 10 Scandinavian influencers’ Instagram accounts, this paper explores how the connections between the commercialisation and sacralisation of children appear in the digital age. The results show how infants function as digital capital for building relationships between consumers and products and how they are structured into a framework around consumption and used in narratives to strengthen the parents’ brand. The findings suggest an urgent need for a legal framework for child labour in social media.
期刊介绍：
Childhood is a major international peer reviewed journal and a forum for research relating to children in global society that spans divisions between geographical regions, disciplines, and social and cultural contexts. Childhood publishes theoretical and empirical articles, reviews and scholarly comments on children"s social relations and culture, with an emphasis on their rights and generational position in society.
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