{"title":"The effects of sign value of travel blogs on travellers' motivation, negotiation and intention to travel","authors":"Wee-Kheng Tan, Chia-Yu Kuo","doi":"10.1504/IJSTM.2018.10013821","DOIUrl":null,"url":null,"abstract":"Few studies on sign value offered by tourism information are available. This study focuses on the effect of sign meaning of tourism information provided by travel blogs on leisure negotiation mechanism, i.e., whether sign value assists information seekers to enforce their motivation, initiate leisure negotiation to overcome obstacles and contribute to overseas travel intention. Partial least squares analysis of data collected from Taiwanese residents on their intentions to tour Thailand showed that sign value enforces motivation and intention but cannot initiate negotiation strategies. The nature of travel blogs is conducive for tourism information to provide sign meaning to the information seekers. This study has added to the literature in tourism information search behaviour that centred on travel blog and leisure negotiation mechanism, and suggests that destination marketing organisations and bloggers could enhance their service and symbiotic mutualistic relationship by working together to provide sign-rich information to their visitors/readers.","PeriodicalId":44853,"journal":{"name":"International Journal of Services Technology and Management","volume":"24 1","pages":"338"},"PeriodicalIF":0.6000,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Services Technology and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJSTM.2018.10013821","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
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Abstract
Few studies on sign value offered by tourism information are available. This study focuses on the effect of sign meaning of tourism information provided by travel blogs on leisure negotiation mechanism, i.e., whether sign value assists information seekers to enforce their motivation, initiate leisure negotiation to overcome obstacles and contribute to overseas travel intention. Partial least squares analysis of data collected from Taiwanese residents on their intentions to tour Thailand showed that sign value enforces motivation and intention but cannot initiate negotiation strategies. The nature of travel blogs is conducive for tourism information to provide sign meaning to the information seekers. This study has added to the literature in tourism information search behaviour that centred on travel blog and leisure negotiation mechanism, and suggests that destination marketing organisations and bloggers could enhance their service and symbiotic mutualistic relationship by working together to provide sign-rich information to their visitors/readers.
期刊介绍：
IJSTM addresses services innovation, services technologies and management, as well as the role of the supply chain, logistics and other related topics. Services cover a wide range of operations and functions, such as human aspects of healthcare, and technological aspects of public services design and management, as well as services provided by the manufacturing sector, information services and the associated cultural, ethical, legal and political aspects; electronic commerce; globalisation in services; and market innovations in services etc. Topics covered include: -Services technology, management and technology management: policy, strategic and operational issues -Services and innovation- Information technology and communication in services, e-commerce- Supply chain management- New developments in marketing and retailing- Human resources and development in services- Customer care- TQM, services quality- Distribution and logistics- Ecologically driven services- Economics of services- Services in society, ethics and culture- Technology related to tourism services and transport- Technology serving scientific research and high-tech industry- Medical, recreational and health tourism
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