{"title":"Maternal Mediation of Retail Food Promotions Directed at Children","authors":"Jyoti Vohra, Pavleen Soni","doi":"10.1080/08974438.2020.1846653","DOIUrl":null,"url":null,"abstract":"Abstract The present study seeks to identify whether mothers perceive the effect of in-store food promotional strategies on food shopping behavior of children and mediate this impact by using feeding practices. Data have been collected from 473 mothers of children in the age category 4–11 years from Punjab (India). The mothers are found to use multiple feeding practices because they recognize that the use of in-store food promotional strategies have negative effects on the health of children. They use “teaching about nutrition” and “food as a reward” practices because they find rampant use of in-store food promotional strategies.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1846653","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2020.1846653","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract The present study seeks to identify whether mothers perceive the effect of in-store food promotional strategies on food shopping behavior of children and mediate this impact by using feeding practices. Data have been collected from 473 mothers of children in the age category 4–11 years from Punjab (India). The mothers are found to use multiple feeding practices because they recognize that the use of in-store food promotional strategies have negative effects on the health of children. They use “teaching about nutrition” and “food as a reward” practices because they find rampant use of in-store food promotional strategies.
期刊介绍：
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
