Factors influencing consumer use of social supermarkets in the UK: A redistribution model providing low-cost surplus food

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2023-09-01 DOI:10.1016/j.clrc.2023.100133
Aiden Berri , Luiza Toma
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Abstract

Food poverty and food waste are prominent societal challenges in the UK. To mitigate their effects, social supermarkets (SSMs) provide high quality surplus food, usually not considered sellable in the mainstream market, to low-income consumers for substantially discounted prices. SSMs aim to supply high quality surplus food in a more dignified shopping experience and thus help lift people from food poverty while allowing customers to exercise personal choice in a supermarket setting; in many cases, they also provide ongoing support and access to additional resources. The aim of this study is to test and estimate relationships between factors that influence consumer intention to use a SSM. A conceptual model was built based on the theory of planned behaviour (TPB) and tested using cross section survey data (N = 486) and structural equation modelling (SEM). The model explained 64% of the variance in intention to use a SSM, with attitudes towards them as the strongest influence. Other influences were price consciousness; knowledge of SSMs, foodbanks or other forms of food assistance programmes (FAP); past experience of food insecurity; perceived risks associated with SSM use; perceptions of consumer normalcy, and perceptions of food quality and safety. This study is, to the best of our knowledge, the first to analyse consumers’ perceptions of SSMs. The findings are relevant for food waste reduction policies as they indicate factors potentially influencing the use of an emerging avenue for food surplus.

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影响英国社会超市消费者使用的因素:提供低成本剩余食品的再分配模型
食品贫困和食品浪费是英国面临的突出社会挑战。为了减轻其影响,社会超市(SSM)以大幅折扣的价格向低收入消费者提供高质量的剩余食品,这些食品通常在主流市场上不可销售。SSM旨在以更有尊严的购物体验提供高质量的剩余食品,从而帮助人们摆脱食品贫困,同时允许顾客在超市环境中进行个人选择;在许多情况下,它们还提供持续的支持和获得额外资源的途径。本研究的目的是测试和估计影响消费者使用SSM意向的因素之间的关系。基于计划行为理论(TPB)建立了一个概念模型,并使用横断面调查数据(N=486)和结构方程模型(SEM)进行了测试。该模型解释了64%的使用SSM的意愿差异,对SSM的态度是最强烈的影响。其他影响因素包括价格意识;了解SSM、粮食银行或其他形式的粮食援助方案;过去粮食不安全的经历;与SSM使用相关的感知风险;对消费者常态的认知,以及对食品质量和安全的认知。据我们所知,这项研究是第一次分析消费者对SSM的看法。这些发现与减少食物浪费的政策有关,因为它们表明了可能影响利用一种新的食物过剩途径的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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