Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior

IF 0.4 Q4 COMMUNICATION International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI:10.54663/2182-9306.2022.v10.n18.206-228

引用次数: 0

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

广告、网络风险、感知有用性和可靠性对网络购物行为的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

International Journal of Marketing Communication and New Media COMMUNICATION-

自引率

0.00%

发文量

期刊最新文献

Marketing Strategies and Market Share Growth in the Rwanda’s Coffee Industry; A Case of Coffee Business Centre Brand Image and Consumer Decision Making in the Mobile Telecommunication Sector, Case Study of Tecno Mobile Ltd, Rwanda The Relationship between Relationship Marketing and Brand Loyalty in Mobile Telecom Service Providers: Case of Nairobi County, Kenya Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania Enhancing Social Media Engagement for Logistics Services Branding