{"title":"ADAPTING THE COMMUNICATION STRATEGIES\nFOR THE COVID-19 VACCINATION CAMPAIGN\nTO THE ROMANIAN CULTURAL MINDSET","authors":"Veronica Cȃmpian, Sonia Maloș","doi":"10.24818/syn/2022/18/1.04","DOIUrl":null,"url":null,"abstract":"The debates around the COVID-19 pandemic have been a sensitive issue for the citizens in\nthe last two years and the authorities have tried to promote the vaccination campaign through\ndifferent means. The aim of this paper is to examine the communication strategies used in\napproaching the COVID-19 vaccination campaign to the population, focusing on the\nRomanian cultural mindset, specificities, values and beliefs that have been addressed. The\ncorpus of the analysis consists of the informative short films broadcast on TVR in early 2021,\nwhich carry the messages of well-known doctors.\nThe content analysis focuses on three main levels: sensitising, informing and motivating.\nEach of these levels has been assigned structural and functional features to analyse key\nexamples and have a critical approach.","PeriodicalId":38079,"journal":{"name":"Synergy","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Synergy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24818/syn/2022/18/1.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Medicine","Score":null,"Total":0}
引用次数: 0
Abstract
The debates around the COVID-19 pandemic have been a sensitive issue for the citizens in
the last two years and the authorities have tried to promote the vaccination campaign through
different means. The aim of this paper is to examine the communication strategies used in
approaching the COVID-19 vaccination campaign to the population, focusing on the
Romanian cultural mindset, specificities, values and beliefs that have been addressed. The
corpus of the analysis consists of the informative short films broadcast on TVR in early 2021,
which carry the messages of well-known doctors.
The content analysis focuses on three main levels: sensitising, informing and motivating.
Each of these levels has been assigned structural and functional features to analyse key
examples and have a critical approach.
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