Exploring the world together: The colonial continuity of family adventure travel

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourist Studies Pub Date : 2021-08-03 DOI:10.1177/14687976211035958

Katarina Mattsson

引用次数: 2

Abstract

The article examines notions of family holidays in the marketing of family adventure travel, a small but growing segment of the alternative tourism sector in Sweden. In family adventure travel, the family vacation is oriented toward exotic destinations in the Global South. The analysis is conducted through a multimodal discourse analysis of web-based marketing material from seven Swedish travel agencies. It shows that the travel style of family adventure travel is constructed through a novel discourse, filled with overlapping meanings of family life, authenticity, and adventure. The article offers a unique approach to family tourism research by theorizing family adventure travel from a post-colonial perspective. It demonstrates how family adventure travel entails a colonial continuity, where notions of exploring and discovering the world become reproduced and re-negotiated in the context of family tourism. In the marketing of family adventure travel, the family vacation is reimagined as a journey of discovery.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

一起探索世界：家庭冒险旅行的殖民延续

这篇文章探讨了家庭度假在家庭冒险旅行营销中的概念，家庭冒险旅行是瑞典另类旅游业中一个小但不断增长的部分。在家庭冒险旅行中，家庭度假面向全球南部的异国目的地。该分析是通过对七家瑞典旅行社的网络营销材料进行多模式话语分析进行的。这表明，家庭冒险旅行的旅行风格是通过一种新颖的话语构建的，充满了家庭生活、真实性和冒险的重叠意义。本文从后殖民主义的角度对家庭冒险旅行进行了理论化，为家庭旅游研究提供了一种独特的方法。它展示了家庭冒险旅行如何带来殖民地的连续性，探索和发现世界的概念在家庭旅游的背景下得以复制和重新协商。在家庭冒险旅行的营销中，家庭度假被重新想象为一次探索之旅。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.