Capturing Image–Text Modal Relations in Mobile Instant Messaging Through WhatsApp Diaries

IF 1.5 Q2 COMMUNICATION Journal of Creative Communications Pub Date : 2023-05-25 DOI:10.1177/09732586221146881
Deepti Singh Apte, A. Upadhyay
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Abstract

Polymedia chat applications such as WhatsApp are facilitating ‘mixed-media’ relationships (Parks, 2017, Communication Research, 4, 505) as they have penetrated our everyday mediated interactions. This has led to calls for a deeper probe into the interconnections of the varied modes. After defining its vital term ‘mode’, the current study focuses on two widely used modes—image and text—in everyday mediated interactions via chat applications. In order to study their interconnections, the study adopts Martinec’s (2005) image–text relation systems. The findings indicate two extreme range points of image–text interconnections in mediated chat app-based interactions. At one extreme point, images and texts seem to be repeating each other’s messages, and at another point, they seem to complement one another. The point where images and texts complement one another highlights the role of images, and the point seems to play evocative and facilitative roles.
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通过WhatsApp日记捕捉移动即时消息中的图像-文本模式关系
WhatsApp等多媒体聊天应用程序正在促进“混合媒体”关系(Parks,2017,Communication Research,4055),因为它们已经渗透到我们日常的中介互动中。这导致人们呼吁对各种模式的相互联系进行更深入的调查。在定义了其重要术语“模式”后,目前的研究重点关注两种广泛使用的模式——图像和文本——在通过聊天应用程序进行的日常互动中。为了研究它们之间的相互关系,本研究采用了Martinec(2005)的图像-文本关系系统。研究结果表明,在基于聊天应用程序的中介交互中,图像-文本相互连接的两个极端范围点。在一个极端点上,图像和文本似乎在重复彼此的信息,而在另一个极端上,它们似乎是相辅相成的。图像和文本相互补充的点突出了图像的作用,这一点似乎起到了唤起和促进的作用。
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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