Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application

Abstract

Abstract Materialism is a global phenomenon. Yet, its measures stem mainly from the US and are not necessarily applicable abroad. Having failed to replicate in Costa Rica, this study adapts Richins’ (2004) short-form Material Values Scales to Latin American conditions. Items were adjusted as to direction, object, and response options. Data (N = 1,207) reflected the country’s adult population in age, gender, education, and social class. The revised scales’ reliability, dimensionality, and external validity were all robust, supporting their local applicability. The revised scales should help academics and practitioners understand local consumers. This study is among few to address materialism in Latin America, a growingly-important yet under-researched market. This study is also the first to explicitly address materialism’s measurement in the region.