{"title":"Who Consumes Political News through YouTube?: An Application of the OMA Framework to YouTube Use in South Korea","authors":"Jeonghun Han","doi":"10.29152/koiks.2022.53.4.601","DOIUrl":null,"url":null,"abstract":"This study analyzes how individual motivations including political interest and media trust and cognitive abilities affect news consumption through YouTube in a high choice media environment of South Korea. In the empirical analysis, we use a nationally representative dataset differentiating respondents in tree types of users concerning YouTube - namely, non-users, non-news consumers, and news consumers. Applying a binary response model with sample selection, we resolve a potential selectin bias and prove that political interest is the strongest motivation leading individuals to consume news through YouTube. In addition, the positive impact of political interest is shown to increases as individuals trust less traditional news media. However, we do not find any evidence that news consumption through YouTube is biased toward a specific party or ideological orientation.","PeriodicalId":43950,"journal":{"name":"Korea Observer","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korea Observer","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.29152/koiks.2022.53.4.601","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This study analyzes how individual motivations including political interest and media trust and cognitive abilities affect news consumption through YouTube in a high choice media environment of South Korea. In the empirical analysis, we use a nationally representative dataset differentiating respondents in tree types of users concerning YouTube - namely, non-users, non-news consumers, and news consumers. Applying a binary response model with sample selection, we resolve a potential selectin bias and prove that political interest is the strongest motivation leading individuals to consume news through YouTube. In addition, the positive impact of political interest is shown to increases as individuals trust less traditional news media. However, we do not find any evidence that news consumption through YouTube is biased toward a specific party or ideological orientation.
期刊介绍：
The「KOREA OBSERVER」, an English quarterly journal, has been published by THE INSTITUTE OF KOREAN STUDIES since 1968. The research articles are contributed by scholars and experts on various subjects, such as Korean political, economic, social, and cultural issues, as well as Korean unification, North Korea, and Korea’s foreign relations. The「KOREA OBSERVER」is peer-reviewed journal and maintains its high quality standards. The Journal is distributed to the libraries, academic institutions, research institutes, and individuals over 160 countries in the world. It is indexed by the PAIS International, UMI, Ingenta and International Bibliography of the Social Sciences.
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