{"title":"Breaking the mold","authors":"Katharina Barkley, E. Okamoto","doi":"10.1075/japc.00076.bar","DOIUrl":null,"url":null,"abstract":"\nThis study investigated the potential effects of CEO gender and ethnicity on crisis communication efforts in Japan. Literature on how Japanese perceive male/female and Japanese/non-Japanese leaders was examined, followed by a discussion of three major mechanisms through which gender and ethnicity can influence audience perceptions: (1) ingroup bias, (2) role congruity considerations, and (3) shifting standards and expectations. A 2 (crisis response) × 2 (CEO gender) × 2 (CEO ethnicity) between-subjects experimental design was employed to assess the impact of CEO gender and ethnicity on audience perceptions of the CEO and the organization in crisis. Results showed no negative effects of deviating from the stereotypical image of a male Japanese CEO. Rather, both being female and non-Japanese positively influenced perceptions of the CEO. However, only the effect of CEO ethnicity was reflected in judgements of organizational reputation.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Asian Pacific Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1075/japc.00076.bar","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
This study investigated the potential effects of CEO gender and ethnicity on crisis communication efforts in Japan. Literature on how Japanese perceive male/female and Japanese/non-Japanese leaders was examined, followed by a discussion of three major mechanisms through which gender and ethnicity can influence audience perceptions: (1) ingroup bias, (2) role congruity considerations, and (3) shifting standards and expectations. A 2 (crisis response) × 2 (CEO gender) × 2 (CEO ethnicity) between-subjects experimental design was employed to assess the impact of CEO gender and ethnicity on audience perceptions of the CEO and the organization in crisis. Results showed no negative effects of deviating from the stereotypical image of a male Japanese CEO. Rather, both being female and non-Japanese positively influenced perceptions of the CEO. However, only the effect of CEO ethnicity was reflected in judgements of organizational reputation.
期刊介绍：
The journal’s academic orientation is generalist, passionately committed to interdisciplinary approaches to language and communication studies in the Asian Pacific. Thematic issues of previously published issues of JAPC include Cross-Cultural Communications: Literature, Language, Ideas; Sociolinguistics in China; Japan Communication Issues; Mass Media in the Asian Pacific; Comic Art in Asia, Historical Literacy, and Political Roots; Communication Gains through Student Exchanges & Study Abroad; Language Issues in Malaysia; English Language Development in East Asia; The Teachings of Writing in the Pacific Basin; Language and Identity in Asia; The Economics of Language in the Asian Pacific.
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