{"title":"History as Luxury Brand Enhancement","authors":"Teresa Sádaba, P. Bernal","doi":"10.1080/20511817.2018.1741169","DOIUrl":null,"url":null,"abstract":"People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex us...","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2018-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20511817.2018.1741169","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2018.1741169","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 3
Abstract
People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex us...
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