Metaphorical and multimodal representation of autism in Chinese video public service announcements: Lonely twinkling

Language and Health Pub Date : 2023-06-01 DOI:10.1016/j.laheal.2023.06.006

Molly Xie Pan

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Abstract

Metaphors are prevalent in the discourse of autism. Inappropriate use of metaphors might lead to stigmatization of the autistic group. Nevertheless, the multimodal representation of autism in metaphorical video PSAs remains underexplored, leaving the metaphorical portrayals of autistic community in the PSA discourse unclear. This study addresses the aforementioned issues by investigating the representation of autism in 39 Chinese metaphorical video PSAs. Findings showed that 1) the incidence and clinical characteristics were two clinical aspects of autism multimodally represented in PSAs; 2) symptoms of Difficulties in Social Communication were more frequently presented; 3) metaphorical representations of autism concerned several topics, including the autistic group, the lives of autistic children, treatment of autism, clinical characteristics, autism, and parents of autistic children; 4) the most frequent metaphor children with autism are stars/children of stars labelled the autistic children as stars, potentially contributing to stigmatization. Practical implications for designing metaphorical video PSAs about autism were provided.

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中文视频公益广告中自闭症的隐喻与多模态表现:孤独的闪烁

隐喻在自闭症的话语中很普遍。隐喻的不当使用可能会导致自闭症群体的污名化。然而，自闭症在隐喻性视频PSA中的多模式表现仍然没有得到充分的探索，这使得PSA话语中对自闭症社区的隐喻描述不清楚。本研究通过调查39个中国隐喻性视频公益广告中自闭症的表现来解决上述问题。研究结果表明：1）自闭症的发病率和临床特征是PSA中多模态表现的两个临床方面；2）社会交往困难症状出现频率较高；3）自闭症的隐喻表征涉及几个主题，包括自闭症群体、自闭症儿童的生活、自闭症的治疗、临床特征、自闭症和自闭症儿童父母；4）自闭症儿童最常见的隐喻是星星/星星的孩子把自闭症儿童称为星星，这可能会导致污名化。为设计关于自闭症的隐喻性视频公益广告提供了实际意义。

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Language and Health

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