Sustainable practices, mindfulness, tranquility, and well-being: A mixed-method approach

Abstract

The present study aims to understand how tourists perceive the sustainable practices adopted by hotels and rural homestays and how this impacts their well-being. The current research used a mixed-methods approach. A qualitative study explored preliminary information on the state of formal certification of prevalent sustainable practices adopted by rural homestays and hotels in India. At the same time, quantitative research used SPSS and AMOS to analyze data collected from 850 tourists. Results indicate a positive association between sustainable practices and tranquility and between tranquility and well-being. This positive association is positively moderated by mindfulness. The findings advance the existing scope of the Self-Determination Theory by applying this theory to the study of sustainable practices, tranquility, and tourists’ well-being. The findings also have implications for academicians, hotels & rural homestay operators.