Multifaceted examination of bicycle-tourism experiences: Theoretical integration, non-linear dynamics, and segment heterogeneity

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Destination Marketing & Management Pub Date : 2023-10-18 DOI:10.1016/j.jdmm.2023.100823
Li-Hsin Chen
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Abstract

This study assesses 428 Taiwanese bicycle tourists’ environmental awareness, leisure involvement, perceptions of destination attributes, perceptions of value, memorable tourism experiences, continuous intention, and word-of-mouth intention, and probes into the non-linear relationships among these factors. Data analysis utilized partial least squares structural equation modeling, complemented by quadratic analysis, multi-group comparison, and an importance-performance matrix assessment. Segment-wise, this revealed two broad types of bicycle-tourist preferences and behavioral patterns, i.e., serious and casual cyclists. Further, it established that perceived destination attributes were a key mediator between antecedent variables and positive outcomes. And lastly, the results demonstrate the existence of non-linear relationships among the elements that shape bicycle-tourism experiences. These findings provide valuable insights for destination managers, and highlight how tailoring tourism services to match the unique needs of the two identified segments could yield competitive advantages and improved experiences, and ultimately bring the bicycle-tourism industry sustainable benefits.

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自行车旅游体验的多方面研究:理论整合、非线性动力学和分段异质性
本研究评估了428名台湾自行车游客的环境意识、休闲参与度、目的地属性感知、价值感知、难忘旅游体验、持续意向和口碑意向,并探讨了这些因素之间的非线性关系。数据分析利用偏最小二乘结构方程建模,辅以二次分析、多组比较和重要性能矩阵评估。从细分市场来看,这揭示了两种广泛类型的自行车游客偏好和行为模式,即严肃和随意的骑自行车者。此外,它确定了感知目的地属性是先行变量和积极结果之间的关键中介。最后,研究结果表明,影响自行车旅游体验的因素之间存在非线性关系。这些发现为目的地管理者提供了有价值的见解,并强调了定制旅游服务以满足两个确定细分市场的独特需求如何产生竞争优势和改善体验,并最终为自行车旅游业带来可持续效益。
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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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