Destination brand personality self-congruity and crime perceptions: Effects on travel intentions

IF 7.4 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Destination Marketing & Management Pub Date : 2023-06-01 DOI:10.1016/j.jdmm.2023.100781

Oliver Cruz-Milán , Ismael Castillo-Ortiz

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引用次数: 1

Abstract

Given limited research about the effects of identity-related and self-congruity constructs in destinations with insecurity issues, this study investigates tourists' travel intentions as predicted by two central constructs: destination brand personality self-congruity (DBPSC) and perceived risks derived from criminal activities at destinations. In order to better understand their respective role as incentive and deterrent factors, an integrated framework is proposed including other tourist- and destination-related variables in international trip decisions. Data collected in the United States is analyzed through partial least squares-structural equation modeling (PLS-SEM) to estimate behavioral intentions for two vacation resorts in Mexico. Findings reveal that DBPSC is anteceded by tourists' psychographics and involvement with travel, and the influence of DBPSC on visit intent is moderated by tourists' social-related motives. Tourists’ perceived risks, which are shaped by psychographics and violence word-of-mouth (WOM) about destinations, hinder visit intent but do not interfere with the effects of DBPSC. Theoretical implications and practical recommendations for destination stakeholders are provided.

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目的地品牌个性、自我一致性与犯罪认知:对旅游意向的影响

鉴于对身份相关和自我一致性结构在存在不安全问题的目的地中的影响的研究有限，本研究调查了两个核心结构预测的游客的旅行意图：目的地品牌个性自我一致性（DBPSC）和目的地犯罪活动产生的感知风险。为了更好地理解它们各自作为激励和威慑因素的作用，提出了一个综合框架，其中包括国际旅行决策中与游客和目的地相关的其他变量。通过偏最小二乘结构方程建模（PLS-SEM）对在美国收集的数据进行分析，以估计墨西哥两个度假胜地的行为意向。研究结果表明，DBPSC受游客心理图和旅游参与度的影响，而DBPSC对旅游意向的影响受游客社会相关动机的调节。游客的感知风险是由目的地的心理图和暴力口碑（WOM）形成的，它阻碍了游客的访问意图，但不会干扰DBPSC的影响。为目的地利益相关者提供了理论启示和实践建议。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.