Influence of Tourists Satisfaction on Future Behavioral Intentions with Special Reference to Desert Triangle of Rajasthan

Abstract

Tourism is the main source of economic growth and a creator of employment of various kinds. The Rajasthan state got the fifth rank in the top 10 tourist destinations among domestic tourism ranks. The main inflection of this paper is to investigate the influence of tourist satisfaction of international tourists on future behavioral intentions with special reference to the desert triangle of Rajasthan. The holiday satisfaction model was used to construct the survey method applied in this study. According to the findings, tourist holiday satisfaction is particularly high for attraction qualities in numerous tourist sites in Rajasthan's desert triangle. The HOLSAT model was used to calculate the average mean of experience and expectation in this study, and the results show that the attributes described as attractions, accessibility and activities components are those that foreign visitors value the most. International tourists, on the other hand, give the lowest scores to qualities classed under amenities and accommodation components, indicating that international tourism has a long way to go.Thus, the tourism sector will need to guide human resources to curate and deliver these experiences.