Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
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引用次数: 1
Abstract
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...
期刊介绍：
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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