{"title":"A Computer Vision Methodology to Predict Brand Personality from Image Features","authors":"Taylor Jing Wen, Yilang Peng, Jing Yang","doi":"10.1080/00913367.2023.2250842","DOIUrl":null,"url":null,"abstract":"Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 19","pages":""},"PeriodicalIF":5.4000,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00913367.2023.2250842","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...
期刊介绍：
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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